Chase to the Winner's Circle
Digital Purchase Tracking Tool and Gamification
Purpose
Increase quantity of orders with focus on branding and customer engagement
Overview
Track total quantity of orders for customers over a set period of time. Purchases add up to accrue 'laps', laps go towards prizes such as gift cards and incentive trips. Customers with the most laps win the prizes defined by the program.
Program Elements
1. Responsive Landing Page
2. Responsive Online 'Race Center' Scoreboard with Customer and Order Tracking
3. Printed Poster for use in store locations
4. Custom logo design with Nascar Theme
5. Custom Product Category Page for Shopping Qualifying Equipment
6. Customized Email campaign and targeted notifications
Tutorials Coming Soon...
VIEW WINNERS CIRCLE DESIGN PROCESS
VIEW ONLINE SCOREBOARD DEVELOPMENT CODEPEN
VIEW ONLINE SCOREBOARD DESIGN AND DEVELOPMENT PROCESS
VIEW FULL PROGRAM DESIGN PROCESS
CMS Landing Page
- custom CMS web page
- hand-coded css and html
- Foundation, Magento
- Landing Page Layout (sectional)
- CMS Landing Page Layout on Devices
Digital Online Leaderboard
- custom sortable table with CSS3 and dataTables.net
- CSS Scoreboard
Thematic Logo Design
- Nascar Theme
- Custom design with Adobe Illustrator
Show more logo, call this intro banner ad
- Final Selected Logo
Printed Flyer Design
- 11x17
- InDesign / Photoshop combination design
Working Files
